Real estate agents now have access to a wide range of marketing tools that can be used to boost their listings and properties, but are they utilizing those tools to their fullest potential? With the vast amount of content that is out there, It is crucial to keep potential buyers well informed and interested. Marketing your listing may sound intimidating and time consuming, but it’s not impossible! Here are 7 steps you can take to get your listing noticed!
1. High Quality Professional Photography
It is no wonder that breathtaking photos get noticed and loved by all. Whether it is a residential or commercial space, you can make a great impression by having next-level photos. B3 Productions’ real estate photography services can help your listing truly stand out. Our professional photographers produce stunning photos that will help your listing get sold in no time and the possibility to be sold at a higher price.
Check out our tips for staging a home for photos here: 7 things you should do when staging a home.
2. Email Marketing
Never underestimate the power of an email list.Email marketing is a brilliant and easy way to reach potential clients without leaving your home! Simply create an eye-catching subject line, with a body that consists of relevant information and striking photos in order to increase your email response rate. It might not be the most popular option to get your listing noticed, but it can surely be very helpful!
3. Search Engine Optimization (SEO)
What in the world is SEO? Search Engine Optimization is simply the process of improving your site (Website or Listing) to increase its visibility when potential clients are searching for products or services related to your business (Real Estate) in Google, Yahoo, and other search engines. Take the time to learn how to use it for your listings and you will see how it makes a huge difference. Good SEO includes finding keywords or phrases that best describe your listing to your target audience. These are usually two to four words that exactly highlight the location and type of property. (Ex. “First Time Homebuyer” “Homes for sale” “Realtor” “Chicago Real Estate”) You may also use these in titles, photos, URLs, social media platforms, and other marketing materials, so your listing is optimized for Google search.
4. Video Walkthrough and Aerial Services
Delight viewers with stunningvirtual walk-throughs and aerial services of your listing. Exciting videos of the home let viewers have a better sense of the space and can entice potential buyers to come to the open house! It is ok to use iphones but to really make a BIG impression, make sure that you get professional real estate videography services to achieve memorable forms of marketing materials that will get your listings noticed in no time.
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5. Stage your listing virtually
Sometimes the home isn't always photo ready, what do you do when your listing is totally vacant? Virtual home staging is another way to showcase the property without lifting a finger! It highlights the best features of your listing, creates impeccable first impressions, and at the same time lets the viewers imagine themselves living in their future space. Here are some beautiful examples on how virtual home staging services can look!
6. Share your listing on social media platforms
Social media has been one of the most powerful tools to market everything these days. Grab the opportunity to sell your properties through different platforms, such as Facebook, Instagram, Twitter, Pinterest, etc. Keep your profiles fun, friendly and up-to-date. When you have a listing to promote, use spectacular photos and videos with short descriptions. More so, ask your community to share the content and give some insightful tips on anyone who might want to buy or sell a property. It might just be a quick, simple post, but it can be an effective way to find a potential buyer.
7. Reach out to your personal network
Everyone is a potential customer in real estate. Begin with your own circle or network whether it be in person or virtually, let them know about your listing ! You never know, they may know someone who is looking for a property. Connections are definitely necessary in the real estate world, so get talking!
No matter how long you have been in the real estate industry, there are still new things to try out. Get your listings noticed with the useful tips mentioned above. B3 productions can produce real estate marketing content that will help you succeed in selling properties quickly and efficiently!
Contact us today for more details about our professional photography and video services.
